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ASM Hockey Group – Privacy Policy

Effective Date: Nov. 19, 2025

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ASM Hockey Group (“ASM,” “we,” “our,” or “us”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our programs, websites, events, and services.

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By accessing our website or participating in any ASM Hockey Group programs, you consent to the practices described in this policy.

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1. Information We Collect

 

We may collect the following types of information:

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A. Personal Information

  • Name, date of birth, contact information

  • Player data (height, weight, position, statistics)

  • Parent/guardian information for minors

  • Payment details for program registrations, merchandise, or events

  • Emergency contact information

 

B. Non-Personal & Usage Data

  • Browser type, IP address, and device information

  • Website usage analytics

  • Cookies and tracking data

 

C. Media & Marketing Content

  • Photos, videos, and audio recordings captured during practices, games, events, showcases, or camps

  • Testimonials or quotes submitted voluntarily

 

2. How We Use Your Information

ASM Hockey Group uses collected information to:

  • Manage registrations, payments, and program participation

  • Communicate schedules, updates, and organizational announcements

  • Operate our websites, social media channels, and digital platforms

  • Promote ASM programs and events through photos and video content

  • Ensure player safety and emergency communication

  • Comply with applicable laws

 

3. Sharing Your Information

We may share information with:

  • Internal staff, coaches, and administrators

  • Trusted partners (e.g., leagues, governing bodies, tournament operators)

  • Payment processors and authorized vendors

  • Law enforcement or legal authorities when required

 

We do not sell personal information to third parties.

 

4. Media Release

By participating in ASM Hockey Group programs, you grant permission for ASM to capture, use, and publish photos, videos, and promotional content of players and attendees for marketing, promotional, and operational purposes, including social media, websites, printed materials, and advertisements.

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5. Data Protection & Security

We implement reasonable administrative, technical, and physical security measures to protect your information. However, no system is 100% secure, and we cannot guarantee the absolute security of your data.

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6. Youth Privacy

ASM Hockey Group operates programs for minors. All personal information for players under 18 is collected with parental/guardian consent and handled in compliance with COPPA and relevant youth privacy laws.

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7. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

  • Access, correct, or delete your personal information

  • Request limitations on how your data is used

  • Opt out of marketing communications

 

Requests can be made at: jkarr@asmhockeygroup.com

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8. Third-Party Links

ASM websites and materials may contain links to external sites. We are not responsible for their privacy practices.

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9. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted with an updated “Effective Date.”

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10. Contact Us

 

For questions regarding this Privacy Policy:
ASM Hockey Group
Email: joetarpy@asmhockeygroup.com
Phone: (856) 340-1727

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